5 Myths About Registering Your Business

5 Myths About Registering Your Business

Registering your business is an essential part of establishing the legal foundation of your business. It’s a relatively easy process, but first-time and experienced entrepreneurs alike can get derailed and end up paying more in fees and penalties, or even risk non-compliance with the state. If you’re starting a business, here are the five most popular misconceptions surrounding registering a business….

What’s Your Problem?

What's Your Problem?

It’s no secret that the business world is changing. People have more access to information than ever before, and they are also bombarded with more messages than ever before. Marketing and Social Media guru Gary Vaynerchuk said in a recent podcast that attention is the currency of today! Undoubtedly he is right. Once you have someone’s attention, then and only…

Secret Academy Episode – Chase Zimmerman & Sean Perelstein

Secret Academy Episode - Chase Zimmerman & Sean PerelsteinSean Perelstein's father started Henry Designs along with a business partner over 40 years ago manufacturing jewelry for Tiffany's, Mikimoto, and other high end jewelry brands. They were well known for their diamonds, rubies, sapphires, emeralds, and overall craftsmanship as each piece was hand carved using wax molds and not machine cut. Sean joined his father's business 10 years ago and started traveling the country going door-to-door to promote Henry Designs. Sean started wearing stingray leather bracelets to compliment his watches, and they caught the attention of many of the clients he was visiting. Pretty soon, he was receiving numerous emails from people wanting to purchase the stingray bracelets, later named StingHD, and realized that there was a growing market for men's fashion accessories. Luckily for Sean, he knew just the person to help him promote and grow StingHD, his good friend Chase Zimmerman who had an extensive background in marketing and advertising working for his father's advertising agency. Together, they created a social media movement on Instagram posting photos of StingHD bracelets with watches, cars, and other luxury items. Today, StingHD offers completely customizable bracelets on their website and in specialized retailers across the country.

Sean Perelstein’s father started Henry Designs along with a business partner over 40 years ago manufacturing jewelry for Tiffany’s, Mikimoto, and other high end jewelry brands. They were well known for their diamonds, rubies, sapphires, emeralds, and overall craftsmanship as each piece was hand carved using wax molds and not machine cut. Sean joined his father’s business 10 years ago and started traveling the country going door-to-door to promote Henry Designs. Sean started wearing stingray leather bracelets to compliment his watches, and they caught the attention of many of the clients he was visiting. Pretty soon, he was receiving numerous emails from people wanting to purchase the stingray bracelets, later named StingHD, and realized that there was a growing market for men’s fashion accessories. Luckily for Sean, he knew just the person to help him promote and grow StingHD, his good friend Chase Zimmerman who had an extensive background in marketing and advertising working for his father’s advertising agency. Together, they created a social media movement on Instagram posting photos of StingHD bracelets with watches, cars, and other luxury items. Today, StingHD offers completely customizable bracelets on their website and in specialized retailers across the country.

Customer Service Challenges of the New Era

Customer Service Challenges of the New Era

Companies such as Amazon and Zappos make providing great customer service quite easy. The fact that there are hundreds of tools and technologies that can help with this aspect may also appear to testify to its ease. However, the truth is that customer service is one of the most challenging aspects for businesses, a fact even customer service and customer…

4 Easy Ways to Turn a Prospect to a Happy Customer

4 Easy Ways to Turn a Prospect to a Happy Customer

According to Wikipedia, “A business, also known as an enterprise, agency or a firm, is an entity involved in the provision of goods and/or services to consumers…. in exchange for other goods, services, or money.” Logically, therefore, the more consumers (customers) a business owner has, the more money he/she makes. How then can you, as a business owner attract your…