Corum was founded in 1955 in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew, Renee Bannwart, and just one year later the first Corum watches were being produced.
Corum’s claim to fame came early on when the company introduced a watch made out of a $20 dollar gold piece which was an instant best-seller. Even though this had been done before on pocket watches, Corum was the first and only one ever to do a wristwatch.
In January 2000, Corum was purchased by it’s current owner, Severin Wunderman, and was soon under the guidance of his son Michael, the President of the company to this date.
The team was completed in 2007 with the arrival of a man with a rich professional background, Antoine Calce, to the CEO position, who oversees overall operations.
The Admiral’s Cup race was first held in 1957 and the Corum Admiral’s Cup watch was introduced just 3 years later in 1960. This first watch was square, water resistant and had a sailboat engraved in the back. It had little resemblance to the current Corum Admiral’s Cup watches with their twelve-sided case design and brightly colored nautical penants decorating the bezels. The Corum Admiral’s Cup is available in 40mm, 41mm, 44mm, and 48mm as well as in versions with a chronograph complication or just time and date. Several materials are available as well: rose gold, yellow gold, two tone, stainless steel and even a titanium and rubber fusion on the Admiral’s Cup Challenge Regatta 2007.
