Secret Academy Episode - Oren KlaffDirector of Intersection Capital and best-selling author of “Pitch Anything”, when it comes to delivering a pitch - Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million by leveraging the principles of neuroeconomics to deliver a winning pitch in any business situation. According to Klaff, creating and presenting a great pitch isn't an art―it's a simple science. Applying the latest findings in the field of neuroeconomics while sharing eye-opening stories of his methods in action, Klaff describes how the brain makes decisions and responds to pitches. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Oren Klaff’s strategies will transform the way you frame your ideas, build a pitch, and control of every stage of the pitch process.
- The elements of a great pitch
- What is neuroeconomics and why you need to know about it and use it
- Why it’s the engagement and the takeaway that makes the pitch great
- How to frame a big idea worthy of discussion
- Difference between “framing” and “positioning”
- Why someone’s perception of your status defines how much attention they’ll give you
- How to elevate your status through your starting point
- The way to make yourself more valuable than the investor when pitching
- Why the structure of the pitch matters most
- Dealing with curveballs
- The “STRONG” method of pitching
