Secret Academy Episode - Michael LuscherAbout:
Michael Luscher has two decades of sports marketing, licensing, sponsorship and media sales experience at the NFL, Major League Baseball and most recently, leading a sports technology start-up to profitability. He is a third-generation "garmento" whose founding and leadership of POINT 3 has been featured in Forbes, Entrepreneur, Men’s Fitness and The Atlanta Journal-Constitution. Luscher took a problem, discovered a solution and began his journey into creating a performance apparel brand – POINT 3 Basketball. Like many entrepreneurs, trial and error led him to innovate the industry with DRYV Technologies.
Lesson's in Today's Interview:
- Business ideas don’t have to be complicated
- How to take a simple problem and create a solution to innovate am industry
- What is DRYV moisture control technology
- Even if you don’t come from an “entrepreneurial family”, you can still be successful
- How to patent a product
- Pros and cons of wholesale distribution for a small company
- How focusing on branding led him to think outside the box
- Different ways of marketing using ambassadors and sponsorships
- Redirection of consumer strategy
- How turning their team and wholesale channel into branding allowed them to grow exponentially
- There is no reward without risk
- Passion allows greater risk tolerance and the ability to persevere through difficult times
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