Secret Academy Episode - Jake Kassan & Kramer LaPlanteJake Kassan & Kramer LaPlante were college roommates who both had an intense passion for entrepreneurship; Kramer loved the challenges and rewards that came with starting and owning his own business while Jake was inspired by his father and other entrepreneurs like himself. After realizing that a college education was not for them, they both dropped out and started their journey into entrepreneurship together. Kramer had experience with crowdfunding as he had a previous business selling wallets, and Jake was experienced in the marketing aspect of business. They decided to combine their experiences and start a business selling high quality, yet affordable watches called MVMT Watches for young people. Utilizing Indiegogo as a crowdfunding platform, they were able to raise $300,000 in just 50 days. Within their first year, they were a million dollar business, and today they are selling watches all over the world.
- The main differences between the two most popular crowdfunding platforms: Kickstarter and Indiegogo
- How they were able to raise over $200,000 using Indiegogo rather than Kickstarter which was a much larger platform at the time
- Tips for raising the most money possible through Indiegogo
- Why consumers like kickstarter companies
- Using their Indiegogo stats as free marketing
- Steps to take to minimize the consumer wait time for a product in the beginning of the business
- Marketing agencies vs social media marketing
- Using social media giveaways to boost sales
- The key factor to finding a good manufacturer
- How to make a partnership work between two young entrepreneurs
