Secret Academy Episode - Greg MercerAbout:
After graduating from Auburn University with a degree in civil engineering, Greg Mercer found himself working a 9-5 corporate job. To escape from his mundane work life, he started selling products on Amazon. In the beginning, he was using the wholesale method but eventually transitioned over to manufacturing his own products. He was able to match and then exceed his salary as a civil engineer relatively quickly, so Greg decided to quit the corporate world and dive into entrepreneurship full time. He took his knowledge and experience selling on Amazon and created a tool to help others sell on Amazon successfully as well. Thus, Jungle Scout was born.
Lesson's in Today's Interview:
- Why sell on Amazon?
- Transitioning from wholesale to private label sales
- Reasons he left his corporate job to pursue entrepreneurship
- How to find a product that has good demand, but also not too much competition
- Smaller and lighter-weight items have higher profit margins
- Why he won't sell products under $20
- Stay away from patented or unlicensed items
- How does Fulfillment by Amazon (FBA) work?
- Reviews are essential on Amazon to make sales
- Jungle Scout was created as a user interface for sellers
- The positives and negatives of selling products on Amazon
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